MOVE: the 4-question Go-to-Market Framework by Sangram Vajre

Author:Sangram Vajre
Language: eng
Format: epub
Publisher: BookBaby
Published: 2021-07-15T00:00:00+00:00

When your ramp is right, every person across your marketing, sales, and customer success teams will use the same messaging, even the same words, at every touchpoint with customers.

The same words show up on the website as in the sales deck. The same words show up during implementation and when a customer success team member talks to a customer. None of this happens without an enablement organization, and as with RevOps, it should be centralized outside of marketing, sales, and success by the time you reach the execution stage.

When you get this kind of consistency across all of your teams, then you have velocity. Everyone is rowing in sync, in the same direction, and the boat cuts smoothly through the water at maximum speed toward the finish line.

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